Dubai Advanced Technology was established in 2004 as a specialist value-add distributor of Power Solutions into Iraq.

Our highly trained and experienced staff deliver outstanding support and unmatched relationships to our vendors and channel partners, including solution configuration, design, sales consultancy, logistics, installation, service solutions both on and off site, channel marketing support as well as in-county availability of product for immediate deliveries.

Our Company

Dubai Advanced Technology Limited And Advanced Technology FZE  in the UAE comprises of our Head Office which is registered in Ras Al Khamaih Free Trade Zone and our offshore trading entity which is registered in Jebel Ali Free Trade Zone, providing access to secure Banking, Finance and Regional Inventory.

Within Iraq we have wholly owned local licensed offices with Sales, Service, Technical Support and local inventory of fast moving items in Basra, Baghdad and Erbil.

Dubai Advanced Technology is the leading Value Add Distributors (VAD) of Power Protection, Power Distribution, Power Management, Data Centre Infrastructure, Power and Cooling solutions, ranging from Surge Arrest Solutions through to Mega-Watt Uninterruptible Power Supply Solutions, along with all the related peripheral products ranging from KVM Switches, Perimeter Security, Racks, Cable Management and Software Solutions.

As a focused Value Add Distributor of Schneider Electric, APC and Pelco, we  have a portfolio of best in-class products, services and solutions from a leading European Vendor.

Our highly qualified staff­ provide outstanding support and unmatched relationships with our vendor and channel partners, in an extremely difficult and insecure market place.

Our Philosophy

Since our inception in 2004, we have focused on building an unrivalled network of Channel Partners across Iraq, giving us a presence in every corner and every market sector in the Country, from Retail through to Enterprise sectors. We deliver targeted Sales and Technical training to these partners on a regular basis and work with our Vendors to hold annual Partner Conferences. The development of the skill sets of these partners is a critical element of our success, whether the training is in the form of Web-based, on-site or through joint customer visits. It is this long term investment in our Channel that has bred the professionalism and loyalty that is unrivalled within marketplace.

In tandem with our partners we then work directly with major clients to specify and then design solutions and to provide Installation, Service and Support capabilities. It is our ability to work in these areas that has seen Dubai Advanced Technology win major Infrastructure contracts within the Oil, Telecommunications, Medical, Government and Security sectors.

Across our 3 Offices in Iraq we have 10 Sales staff who are supported by 10 fully qualified Power, IT and Networking Engineers and 5 “super-user” DataCentre University Graduates who are able to design and deliver complex multi-million Dollar solutions. We also employ a number of Personal Protection and Security Specialists.

No other distributor has the dedicated account managers and specialists who understand and provide support for finance, logistics, marketing, technical and professional services, and training. 

Our Engineers are certified in the Design and Installation of Power, Cooling, Rack and Cabling Solutions as well as Maintenance and Warranty support. Complex Mission Critical Solutions need fast response on-site service, with Engineers based across Iraq, Dubai Advanced Technology is uniquely positioned to meet the demands of this complex market.